Cookie Policy


Cookie Policy


Effective Date: 17th November 2021


This Cookie policy describes the different types of cookies and similar technologies used on this website from which you are accessing this policy.


This policy provides you with information about how we use cookies and how you can control them.


We can change this policy at any time. The “Effective Date” legend at the top of this page indicates when this policy was last revised. Any changes will become effective when we make the revised policy available on the Website.


What are cookies?


A “cookie” is a text file of letters and numbers that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. We and our third-party service providers may use beacons to help us track response rates, identify when webpages are accessed or other types of interactions – such as forwarding – and for other purposes listed below.


The term “cookies” includes cookies, tags and pixels.


By dropping a cookie on a website user’s internet device – for example, their computer, laptop or smartphone – the website can recognise that user’s device and store information about the user’s preferences or past actions. Cookies may also allow the website to recognise the user when the user returns to the website.


Our Use of Cookies


Our websites may use cookies to:


·      improve the performance of our websites,

·      enable us to collect information about how users use our websites,

·      improve users experience on our websites,

·      deliver relevant online advertising to you both on our websites and elsewhere, and/or

·      measure the effectiveness of our online advertising and marketing communications.


A Summary of the Different Types of Cookies


Strictly Necessary Cookies


These are cookies that are required for a website to function. They are used to ensure the safety, security and integrity of our website, as well as to enable users to move around the website and use its features. For example, they help support the structure of the pages that are displayed to website users, help to improve navigation and allow website users to return to pages they have previously visited. This type of Cookie only lasts for the duration of the time website users are visiting the website. When a user leaves the website, they are deleted automatically.


Cookies categorized as Strictly Necessary cannot be turned off and the consent of the website user is not legally required before their use – we therefore do not seek your consent before using cookies that are strictly necessary.


Performance Cookies or analytical Cookies


These cookies are used to collect information about how users use a website, for instance which pages users go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. The data from such cookies are aggregated and anonymised, which means that we cannot identify a user as an individual. We ask for your consent before these types of cookies are used.


Functional Cookies


These are used to recognise a website user when they return to a website. This enables a website owner to personalise content for that user, for example by:


·      greeting the user by name.

·      remembering the user’s preferences – such as choice of language – or font size changes.

·      providing users with information on local events or news by storing their regional location.

·      Providing services such as watching a video or commenting on an item.

·      These cookies cannot track browsing activity on other websites and the information they collect may be anonymised – but they will be able to identify a user’s device. These cookies will remain on a user’s device until the user chooses to clear them. If a user chooses to do this, they will subsequently need to enter their details the next time they visit the website.


Targeting Cookies


These Cookies will collect information about a user’s browsing habits and allow the website owner to show the user adverts while they are browsing the website or other websites on the internet. They are set by the website owner or by third parties acting on behalf of the website owner and last for variable periods of time.


They may be used to deliver targeted advertisements to website users or to limit the number of times a visitor will see an ad. They are usually placed by advertising networks with the website operator’s permission. They remember that a visitor has visited a website and this information is shared with other organisations such as advertisers.


Blocking or restricting Cookies


These cookies can be used to stop cookies being used on a website user’s device by activating a setting on the website user’s browser that results in blocking the deployment of all or some cookies. Please visit [GU1] to find out how.


If browser settings block cookies, then the internet user may not be able to access all or parts of certain websites.


Social Media Cookies


These cookies are set by social media services and are added to a website to allow website users to share content with their friends and connections. These cookies can track browser use across websites to build a profile of a visitor’s interests. This may impact the content and messages seen on other websites.


What Cookies does our Site use?


Our website uses the following cookies, which are grouped by cookie type to help you understand why each is used:


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Strictly necessary cookies


These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.


Performance Cookies and analytical Cookies


These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.


Functional Cookies


These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.


Targeting or Advertising Cookies


These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.


Other cookies


Other uncategorized cookies are those that are being analysed and have not been classified into a category as yet.


Cookie Preference Centre


If you’d like to change your Cookie preferences then you can use this link to open the cookie preference centre.


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<!– CookiePro Cookies Settings button start –>

<button id=”ot-sdk-btn” class=”ot-sdk-show-settings”>Cookie Settings</button>

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 [GU1]Add hyperlink

How We Use Your Personal Data

This section sets out the purposes for which we collect this information, and the legal bases upon which we rely:



Lawful Basis

To register you as a prescriber/customer

(i) Performance of a contract

To supply our services to you, such as enabling you to create and generate prescriptions

(i) Performance of a contract
(ii) Providing health treatment or the management of health

To provide you with updates on your order

(i) Legitimate interests
(ii) Performance of a contract

To ensure that items on your prescription or your order are suitable for you, such as ensuring that the medication is age appropriate and that there are no interactions with any of your other medication or conditions

(i) Providing health treatment or the management of health

To solicit feedback on our services

(i) Legitimate interests

To administer and improve our products and services

(i) Legitimate interests

To retain your personal data in line with legal obligations

(i) Legal obligation

To communicate with you and provide information by email and post that you have opted-in-to

(i) Legitimate interests

The security of your information is important to us and we take measures, both electronically and physically, to ensure that you information is not passed to person(s) or companies who are not authorised to receive it.

Sharing and Disclosing Your Personal Information

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. In certain scenarios we share your information with third parties to help us provide you with our services, and they too are bound by the same data protection regulations as we are. Below are the categories of third party with whom we share your personal data:

  • Pharmacies who your patients ask you dispense and process your prescription
  • Payment Processor (Stripe) for the purpose of processing payments
  • IT infrastructure providers including Digital Ocean, and Amazon Web Servers, Voximplant 
  • Vouched – ID checking

In the case of Vouched, your personal data will be transferred to the United States. As the United State is a third country, we use standard data protection clauses that have been adopted by the European Commission in order to safeguard the data transfer. These clauses have the effect of ensuring your personal data retains the same level of protection as the data would in the UK. Additionally, we have undertaken a risk assessment to obtain additional assurance that the necessary controls are in place to protect your data as part of this ID checking service. Finally, we will never share your data for marketing purposes. 

Your Rights

You have a number of rights with regards to the personal data that we process about you. These include:

  • The right to access your personal data (known as a “subject access request”) and have a copy of this information provided to you
  • The right to have your personal data erased, however please note that there will be instances where we are required by law to retain your data for a minimum number of years
  • The right to have your information corrected if it is inaccurate
  • The right to restrict our processing of your data in narrow circumstances
  • The right to object to our processing of your data where we are doing this based on our legitimate interests
  • The right to have your data transferred to yourself or a third party in a structured, commonly used, machine-readable format
  • The right to withdraw your consent in the event we rely on your consent to process your data. Please note that this may affect the products and services we provide to you

Should you wish to exercise any of these rights free-of-charge, please contact [email protected]. We may ask you to verify your identity before acting on the request so as to ensure that your data is protected and kept secure.

How Long We Keep Your Data

We retain your personal information for as long as is necessary to satisfy the purposes for which we collect it, as well as to satisfy our legal obligations. This means that different sets of data may be retained for different periods of time. For example, patient medical records are retained for 10 years after the death of the patient in line with NHS guidelines. Further information on these retention periods can be provided upon request.

Lodging A Complaint

We only process your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, please contact [email protected].

You also have the right to lodge a complaint with the Information Commissioner’s Office via their phone number 0303 123 1113 or via their online complaints form