Privacy Policy









SignatureRX Website Privacy Policy




Welcome to the Signature Healthcare services Limited (“SignatureRX”) privacy policy.

SignatureRX respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

Please also use the Glossary in this document understand the meaning of some of the terms used in this privacy policy.











1.              Important information and who we are

Purpose of this privacy policy

This privacy policy aims to give you information on how SignatureRX collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter or inquire about a product or service or take part in an event, conference or survey

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.


This privacy policy is issued on behalf of the Signature Healthcare services Limited so when we mention “SignatureRX”, “we”, “us” or “our” in this privacy policy, we are referring to Signature Healthcare services Limited responsible for processing your data Signature Healthcare services Limited is responsible for this website.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:

Full name of legal entity: Signature Healthcare services Limited

Email address: [email protected]

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (, or the data protection regulator in the country where you usually live or work, or where the alleged data protection infringement has taken place  We would, however, appreciate the chance to deal with your concerns before you approach the ICO or the applicable data protection regulator so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated on 14 November 2021.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2.              The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

·       Identity Data includes first name, maiden name, last name, or similar identifier, title, date of birth and gender.

·       Contact Data includes email address and telephone number.

·       Technical Data includes [internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

·       Usage Data includes information about how you use our website.

·       Prescriber Data, includes, Prescriber Full Name, Professional Registration Details, Biometric Identification Details, home and work address, Date of birth, Email Address, Telephone Number, CQC registration number, registered manager name & email address, medical speciality/fields of specialism, KYC registration check results, proof of registration with a registration authority, website usage data.

·       Patient Data, Full name, Date of birth, Address, Telephone Number, Email Address, Prescriptions that have been prescribed including details of medicines and instruction from the medical doctor.

·       Pharmacist data, Pharmacy name, pharmacy address, email address, Telephone number.


We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We collect Special Categories of Personal Data about you (this can include details about sex life, sexual orientation, information about your health, and genetic and biometric data). We do not collect any information about criminal convictions and offences.

3.              How is your personal data collected?

We use different methods to collect data from and about you including through:

·       Direct interactions. This includes a prescriber using the services on our platform to create a prescription for a patient, a pharmacist retrieving the prescription, or using our platform inquire about our products or services;

·       subscribe to our service or publications;

·       make payments

·       give us feedback or contact us.

·       Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

·       Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below from the following parties:

o   Woody Labs Inc ( for verification of prescriber’s identification documents.

4.              How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

·       Where we need to perform the contract, we are about to enter into or have entered into with you.

·       Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

·       Where we need to comply with a legal or regulatory compliance obligation.

·       Where it is necessary to provide health treatment and the management of health of patients.

See the Glossary in this document find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email. You have the right to withdraw consent to any marketing at any time by contacting us at [email protected].

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a prescriber

(a) Identity

(b) Contact

(a) Performance of a contract with you

To provide our services to you

(a)   Identity

(b)   Contact

(c)   Health

(a)    Performance of a contract with you

(b)    Necessary to provide health treatment or the management of health

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey and provide feedback on our services

(a) Identity

(b) Contact 

(c) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To retain data in accordance with regulatory and compliance obligations

(a) Identity

(b) Contact

(c) Health

(a) Necessary to provide health treatment or the management of health

(b) Necessary to comply with a legal obligation


We strive to provide you with choices regarding certain personal data uses, particularly around marketing communications from us.

You will receive marketing communications from us if you have requested information from us and you have not opted out of receiving that marketing.

Third-party marketing

SignatureRX does not share your personal data with any third party for marketing purposes. In the event, we wish to do so, we will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time at [email protected].

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5.              Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.

·       External Third Parties as set out in the Glossary.

·       Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6.              International transfers

Your personal data may be used, stored and/or accessed by staff operating outside the UK and EEA working for us, or our suppliers. If we transfer your personal data outside the UK or EEA, we will take appropriate security measures to ensure the respective receipt protects your personal data adequately in accordance with this privacy policy. These measures may include the following:

·       To countries that have been deemed to provide an adequate level of protection for personal data by the UK and/or EU Commission

·       To entities in countries based outside the UK and EEA, by entering into the European Commission approved Standard Contractual Clauses and/or the UK equivalent with them.

7.              Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8.              Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. Insofar as the processing of personal data is based on your consent, we will delete this data if you withdraw your consent.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

9.              Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:

·       Request access to your personal data.

·       Request correction of your personal data.

·       Request erasure of your personal data.

·       Object to processing of your personal data.

·       Request restriction of processing your personal data.

·       Request transfer of your personal data.

·       Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at [email protected].

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10.           Glossary


Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

Health treatment or the management of health means processing your personal data where it is necessary for the management of your health.


External Third Parties

·       Service providers who provide IT and system administration services.

·       Professional advisers including lawyers, bankers, auditors and insurers based who may provide consultancy, banking, legal, insurance and accounting services.

·       HM Revenue & Customs, regulators and other applicable authorities who require reporting of processing activities in certain circumstances.


You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

·       If you want us to establish the data’s accuracy.

·       Where our use of the data is unlawful but you do not want us to erase it.

·       Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

·       You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

How We Use Your Personal Data

This section sets out the purposes for which we collect this information, and the legal bases upon which we rely:



Lawful Basis

To register you as a prescriber/customer

(i) Performance of a contract

To supply our services to you, such as enabling you to create and generate prescriptions

(i) Performance of a contract
(ii) Providing health treatment or the management of health

To provide you with updates on your order

(i) Legitimate interests
(ii) Performance of a contract

To ensure that items on your prescription or your order are suitable for you, such as ensuring that the medication is age appropriate and that there are no interactions with any of your other medication or conditions

(i) Providing health treatment or the management of health

To solicit feedback on our services

(i) Legitimate interests

To administer and improve our products and services

(i) Legitimate interests

To retain your personal data in line with legal obligations

(i) Legal obligation

To communicate with you and provide information by email and post that you have opted-in-to

(i) Legitimate interests

The security of your information is important to us and we take measures, both electronically and physically, to ensure that you information is not passed to person(s) or companies who are not authorised to receive it.

Sharing and Disclosing Your Personal Information

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. In certain scenarios we share your information with third parties to help us provide you with our services, and they too are bound by the same data protection regulations as we are. Below are the categories of third party with whom we share your personal data:

  • Pharmacies who your patients ask you dispense and process your prescription
  • Payment Processor (Stripe) for the purpose of processing payments
  • IT infrastructure providers including Digital Ocean, and Amazon Web Servers, Voximplant 
  • Vouched – ID checking

In the case of Vouched, your personal data will be transferred to the United States. As the United State is a third country, we use standard data protection clauses that have been adopted by the European Commission in order to safeguard the data transfer. These clauses have the effect of ensuring your personal data retains the same level of protection as the data would in the UK. Additionally, we have undertaken a risk assessment to obtain additional assurance that the necessary controls are in place to protect your data as part of this ID checking service. Finally, we will never share your data for marketing purposes. 

Your Rights

You have a number of rights with regards to the personal data that we process about you. These include:

  • The right to access your personal data (known as a “subject access request”) and have a copy of this information provided to you
  • The right to have your personal data erased, however please note that there will be instances where we are required by law to retain your data for a minimum number of years
  • The right to have your information corrected if it is inaccurate
  • The right to restrict our processing of your data in narrow circumstances
  • The right to object to our processing of your data where we are doing this based on our legitimate interests
  • The right to have your data transferred to yourself or a third party in a structured, commonly used, machine-readable format
  • The right to withdraw your consent in the event we rely on your consent to process your data. Please note that this may affect the products and services we provide to you

Should you wish to exercise any of these rights free-of-charge, please contact [email protected]. We may ask you to verify your identity before acting on the request so as to ensure that your data is protected and kept secure.

How Long We Keep Your Data

We retain your personal information for as long as is necessary to satisfy the purposes for which we collect it, as well as to satisfy our legal obligations. This means that different sets of data may be retained for different periods of time. For example, patient medical records are retained for 10 years after the death of the patient in line with NHS guidelines. Further information on these retention periods can be provided upon request.

Lodging A Complaint

We only process your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, please contact [email protected].

You also have the right to lodge a complaint with the Information Commissioner’s Office via their phone number 0303 123 1113 or via their online complaints form